Thursday, July 15th, 2010
Exprima Media and its textbook publisher partners have begun their tentative (but inevitable) portage of pedagogy onto mobile platforms. As our products become more robust and more useful, the implications for the US college student are easy to imagine. However, there is a wider set of possibilities worth considering – those surrounding the enormous distribution potential of mobile educational experiences. And this potential extends beyond the college spielautomaten paradigm altogether.
“Africans are buying mobile phones at a world record rate, with take-up soaring by 550% in five years…” from The Guardian.
“Markets in developing countries have continued to grow at double digit rates -some as high as 100% per year- and have penetration rates ranging from low double digits to 50%” according to wikinvest.
According to this source 57% of the population in developing nations have mobile devices.
Can textbook publishers localize their content and interactive experiences and inexpensively deliver world-class education to the world? With mobile delivery strategies in place, can we expedite the addition of ‘social justice’ and ‘global access’ to the mission statements of textbook publishers?