I’m writing today to share my delight in finding the 2009 Fast Company article by Adam Penenberg entitled Forget E-Books: The Future of the Book Is

Far More Interesting. Nearly two years old, Penenberg’s article predicts an interactive reading experience beyond the ebook. As you may know, I’ve extolled at many a conference and on this site that ereading design needs to move beyond it’s incunabula infancy. With all the excellent interaction designers around and publishers with all their curated content, you’d think this would be a non-issue. Alas, we must be patient.

As Penenberg predicts:

“…the e-book [is] at best, a stopgap measure. Sure, a bevy of companies are releasing e-book readers…But technology marches on through predictable patterns of development, with the initial form of a new technology mirroring what came before, until innovation and consumer

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demand drive it far beyond initial incremental improvements. We are on the verge of re-imagining the book and transforming it something far beyond mere words.”

Amen brother. It is starting to happen – The Atavist on the iPad, for example. Or the rich interactive work of Michelle Rae Anderson on the web (leveraging Apture). Also etextbooks are more interactive than in 2009 – but these still have a ways to go.

Happily, Exprima will be offering something to the nascent ‘new ereading’ experiences very soon. If you subscribe to our RSS feed you’ll be the first to know when we’ve released our creation into the wild.